Data minimisation
We aim to collect only the information needed to provide guidance, respond to an enquiry or help route a tenant towards a relevant provider or partner.
Privacy built around household confidence
Privacy and data principles
Social Deals asks for as little personal information as possible and only where it helps a tenant understand relevant services, support routes or partner next steps. We do not sell personal data, and we believe privacy should be explained in clear language rather than legal shorthand alone.
No selling personal data
Social Deals does not sell personal data to unrelated third parties, data brokers or advertisers as a standalone product.
Sensitive context matters
Information about benefits, arrears, vulnerability or household needs can be sensitive, so we treat tenant context as something to minimise and protect.
Detailed guidance
What this means for tenants
What information may be involved
Depending on the journey, Social Deals may receive contact details, postcode or address-level eligibility context, service interests, current household needs and messages sent to us. Some support routes may involve sensitive circumstances such as arrears, disability, health needs or benefit eligibility. We aim to avoid asking for evidence unless it is genuinely needed for the next step.
How information may be used
Information may be used to respond to enquiries, explain relevant options, improve content, prevent misuse, measure site performance or connect a tenant with an appropriate provider or partner where the tenant has asked for that route. We do not present privacy as a trade-off for unclear marketing; the reason for collecting information should be understandable at the point it is requested.
What tenants should check before sharing details
Before sharing information with any provider, comparison site or support scheme, tenants should check who will receive the information, whether the next step is a quote, eligibility check, advice referral or application, and whether contact preferences can be controlled. If a matter involves debt, legal rights or risk of disconnection, a regulated or specialist advice organisation may be the safest first contact.