Eligibility before persuasion
We explain benefit rules, address availability, tenancy responsibilities and evidence checks before encouraging anyone to apply, switch or buy.
Tenant-first savings guidance
About Social Deals
Social Deals exists to make essential household savings easier to understand for social housing tenants. We focus on broadband, mobile, energy support and household protection because those services affect everyday participation, budgeting, safety and access to public services.
Plain-English decisions
We avoid technical jargon where possible and turn provider language into practical questions a tenant can ask before making a household decision.
Commercial clarity
When Social Deals may earn referral income, we treat disclosure as part of the decision journey rather than something hidden away from comparison pages.
Detailed guidance
What this means for tenants
Why the site is built around social housing tenants
Social housing tenants often compare essential services while also managing benefit rules, repairs processes, landlord responsibilities, shared building access and tight monthly budgets. A generic comparison journey can miss those realities. Social Deals is designed to place those tenancy-aware checks beside the saving opportunity so the reader can judge whether a route is realistic, not only whether it looks cheap.
What Social Deals does and does not do
Social Deals provides consumer information, editorial guidance and comparison-style research for essential household services. It does not replace regulated debt advice, legal advice, financial advice or a provider’s live eligibility decision. Tenants should confirm current prices, contract terms, scheme rules and landlord responsibilities directly before acting on any deal or support route.
How we make pages useful for AI and search
Our pages define key entities clearly, use structured headings, link related guides and describe practical checks in full sentences. That makes the information easier for readers, search engines and AI answer engines to understand and cite. The goal is not to overclaim savings, but to publish reusable, citation-friendly guidance that explains why a tenant should check eligibility, evidence and risks.